I am a product designer based in sunny California. I have 2+ years of experience in product design, collaborating with PMs and engineers and 3+ years of experience in corporate graphic design and marketing. I hold a Master of Arts in Interaction Design from Savannah College of Art and Design, and transitioned my career from marketing.
My work experiences have instilled in me a deep appreciation for research, to gather users input and balance business needs, guiding me to focus on translating insights into actionable designs. As an advocate for users, I am dedicated to delivering designs that have a positive impact on users. With my past experience in marketing, I am confidant to efficiently deliver projects by employing research, surveys, analysis, and testing to validate design decisions.
・Aligning on project visions, design constraints, and objectives
・Exploring design opportunities
・Plan the project timeline
・Identify and prioritize problems
・Synthesize research insights
・Define success business metric and usability metric
・Define UX design principles
・Define narrative
・Wireframing, user testing, Low-Fi, user testing
・Diverge on ideation
・Test and Iterate
・Prototype
・Review project scope
・Ongoing check-ins with the product and development team
・Test and iterate
・Evaluate success metrics
・Gather user feedback
・On to the next iteration
My approach to the design process is shaped by my experiences. Design process should not be a recipe for success in design and it shouldn't be just a process of validation and seeking fixed feedback. To me, I aim to grow as I design and derive it from what I've learned.
Christmas Hot Cocoa Zoom Event Graphic for the LinkedIn Post
Besides working as a marketing specialist at Proofpoint back in 2021, I also contributed as a Graphic and UI Designer, creating internal banners, presentations, marketing materials, and websites for events.
